SEO Richmond
Nowadays, Google has become the most crucial search engine, with 92.49% of Google searches among people in the UK; all companies aim to appear in front of potential buyers of products or services.
SEO Services Richmond: Services that power online growth
About 46% of Google searches are local. Suppose you are a local business and have not incorporated local SEO into your online marketing strategy. In that case, you cannot connect with many potential customers in your locality – who are actively looking for your services or products.
The same study also shows that 89% of online people use their smartphones to search for local businesses at least once a week. Of these, 58% of people search for local businesses daily.
SEO is essential because it helps your business to appear online. Good SEO is even more beneficial if it answers the most critical questions of your potential customers, thus generating site visits and, at some point, conversion.
SEO Organic vs SEO Local
If you’ve been actively marketing your business online, you may have heard of both local SEO and regular SEO. However, you may have found yourself confused between the two.
For starters, SEO is an acronym for search engine optimisation, which refers to the process of optimising your site to rank high in search engines for targeted keywords.
Search engine optimisation (SEO) is one of the best things you can do for your business. It is the spearhead when it comes to improving sales. This activity helps in the long run by increasing income, and it is a best practice for national results.
And while local SEO is similar to organic, local also includes a geographic component and is subject to a completely different set of ranking factors.
Local SEO is one of the most significant sources of quality traffic, and in many cases, it also offers the best conversion rate.
The most important step for your business is to create an account or company profile on Google My Business.
The Benefits Of Your Company in Google My Business listing
- Exposure to the local community
- More qualified site traffic
- Good conversion rate
- Better visibility on relevant keywords
- More chances to increase the number of customers
- Google Maps exposure
- Strengthens the brand image
- Reduced costs
Local SEO Audit
Google My Business Company Profile Optimisation
Verification and analysis of data already entered in the profile
We analyse previous efforts in terms of content delivered to users through posts and images
We measure the idea of the business in terms of the number of reviews and their type
We analyse your company’s response times to reviews received or questions asked through the Google My Business profile
We analyse and interpret the results obtained so far vs the efforts made
We are verifying the correct implementation of the Google My Business profile
Local SEO Campaigns
Analysis of relevant keywords on local searches in that geographic area
Identifying and analysing competitors
Profile content optimisation
Website Optimisation for Local SEO (schema.org)
Posting posts within the profile
Local citations (NAP)
